CARS

Pixar's webgl XP.

To celebrate the launch of Pixar’s Cars 3, we designed an interactive WebGL experience where users could create their very own Cars character.

Choosing from three different generations to match their style or personality, they could customize every detail, from colors and headlights to rims, facial expressions, and even personalized stickers.
Once their unique design was complete, users could capture a photo of their creation or embed it into a 360° social image, ready to share with the world.

WEBGL  I  INTERACTIVE