Coachella

Immersive experience.

For Coachella 2023, we collaborated with Virtue Worldwide to bring an immersive Coke Studio experience to life on the festival grounds.

Within Coke Studio’s 2,000 sq. ft. activation space, we designed a captivating content experience that took over towering 13-ft LED walls, fully surrounding guests in a 360° visual spectacle.

Reflective floors and a mirrored ceiling enhanced the effect, immersing visitors in a dynamic world of light, animation, and sound.

AR  I  EXPERIENTIAL  I  LIVE EVENT  I  INSTALLATION  I  DEV