ANIMATION I AR I ENVIRONMENT I ILLUSTRATIONS
The Game of Thrones mobile web AR experience for Johnnie Walker is designed to bring the character to life in the customer's own home. Visitors simply hold their phone up towards the bottle and place the bottle within the silhouette, this will start the augmented reality experience.
Originally we built an entire 3D environment around the bottle, which would unfold once the label is recognized. This was later on removed to focus more on the Wolf and Dragon. Increasing the 3D models in size, while also adding more behavioural animations.
All the ambient visual effects, character models and texture were an extension of the original bottle design, to make sure that the AR experience acts as a continuation and not something completely different.
CLIENTS - JOHNNIE WALKER I HBO I
AGENCIES - UNIT9 I ANALOG I