NBA All stars
Deepening NBA fan engagement through cutting-edge interactive gaming and immersive technology.
With the NBA All-Star game's return to the classic and much beloved East vs. West format, we designed an experiential activation to celebrate the rivalry in the crossroads of America Indianapolis. AT&T and the NBA partnered to create an immersive fan experience that transcended the traditional boundaries of fan experiences, featuring three hero activations that melded sports, technology, and art into a cohesive narrative. At the heart of this activation was the integration of real-time body and basketball tracking technology, transforming participants from passive spectators into dynamic avatars within a virtual basketball universe.
3D I Motion Design I Development
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